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2025-11-19 10:09:07 -

Emerging Trends Shaping the Global AdTech Market Landscape

The core engine driving the vast and complex digital advertising industry is the sophisticated technology of programmatic advertising. A deep-dive into the mechanics of the Adtech Market shows that programmatic advertising—the automated, real-time buying and selling of ad inventory—has become the dominant transaction model, replacing manual, relationship-based ad sales....

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